Bar soap, traditional personal wash product, continues to increase by 3% annually in China .Bar soap is widely accepted in China because it is economical, convenient and habitual. In most cities, consumers use soap to wash hands and bodies.In some rural area, consumers use soap for other functions such as washing hair and faces.
四、香皂发展概况和进展
第34页：Bar Soap In China
Bar Soap In China
-Beauty and Health in 90s’In 90s‘ , with the foreign brands coming into China, more Chinese consumers had more choices in soap selection. They increased the skin-care consciousness and started to realize soap bring to skin not only cleanliness but also beauty, health and more.
四、香皂发展概况和进展
第35页：Bar Soap In China
Bar Soap In China
-Beauty and Health in 90s’Safeguard tells Chinese consumers prevention is the most important to skin health. “Protecting family health”is the biggest selling point. Its anti-bacterial formula helps to kill germs effectively.Safeguard -The No. 1 soap brand in China.(1) Health Care
四、香皂发展概况和进展
第36页：Safeguard香皂产品信息
Safeguard香皂产品信息
SafeguardRMB3.60/125gP&G Claim: Effectively kills germ, Protection of family health Relaunch In 1999 New PackageColour FragranceWhiteFloral-AldehydicPinkFloral-Aldehydic, with a little of floral accent, powdery background.New PinkFloral-fruity, pear accent. Green Floral-FruityYellowLemon, Citrus实例
第37页：Soaps In China
Soaps In China
-Beauty and Health in 90s’(2) Beauty CareUnilever‘s Lux is the first brand which brought “Beauty” concept to China. Superstars are its brand spokesmen. Lux is more associated with luxury, high social image and soft caring feeling. Feminine Fragrance supports to the concept.
四、香皂发展概况和进展
第38页：Lux香皂产品信息
Lux香皂产品信息
LuxRMB3.00/100gUnileverClaim:Provide skin more caring,Keep skin more beautiful.Relaunch In 2000New Package, New FragranceVariantColour FragranceSoftWhiteFloral-AldMoisturizing PinkFloral-Ald, powderyRefreshingGreenFloral-fresh实例
第39页：Soaps In China
Soaps In China
-Beauty and Health in 90s’(3) Natural BeautyHazeline occupies 15% market shareIn 1999, Unilever relaunched “Hazeline”soap. Hazeline soap extends the definition of Beauty concept: Natural beauty. The package and fragrance also emphasize this characteristics.
四、香皂发展概况和进展
第40页：Hazeline香皂产品信息
Hazeline香皂产品信息
HazelineRMB3.50/125gUnileverClaim:Gently cleanses your skin Relaunched in 1999VariantIngredientColour FragranceMoisturizing Evening WhiteFloral-Aldehydic, Primrose&Vitamin Ewith fresh fruity, white floral like magnolia Extra Care Evening PrimrosePinkFloral-AldehydicAlmond Oilwith fruity top note, feminine powderyRefreshing Evening primroseGreenFloral-floral withHerbal ExtractsAldehydic, fruity实例
第41页：Soaps In China
Soaps In China
-Beauty and Health in 90s’(4) Chinese Herbal Care“Liushen Specific Soap”is the first brand which successfully combines Chinese herbal with soap concept. Its unique formula and perfect fragrance support the concept very well.
四、香皂发展概况和进展
第42页：Liushen香皂产品信息
Liushen香皂产品信息
Liushen SpecificRMB3.30/125gShanghai JahwaClaim: formulated with Chinese herbal; rich foam; suitable to whole family Variant FragranceColourCoolingFloral-fresh,GreenAnti-bacterialFougere-fresh,herbalBlue实例
第43页：Besides beauty
Besides beauty
, antibacterial, we can find that current soap market is full of various brands with various concepts. So consumers in today have more choices.5. Soaps In China -More Choices In 2000Fruity/Floral SoapBeauty SoapAntibacterial SoapPerfumery SoapFunctional Soap
四、香皂发展概况和进展
第44页：Bar Soap in China
Bar Soap in China
-ConclusionConsumers are sensitive to price and brand selection. These main two factors influence their buying decisions. General price that consumers are willing to accept is around RMB 3.00/125g per piece.During washing process, consumers emphasize on fragrance performance & after-using effect.
四、香皂发展概况和进展
第45页：Bar Soap In China
Bar Soap In China
-Basic Cleaning In 80s’ In 80s‘, consumers use the bar soap clean every parts of body including hair, face, hands and so on .Considering no competitive brands from overseas, limited local brands and variants can be selected.For example: Sandalwood soap, Medicine Soap, Sulfur Soap and Boracic Soap.As far as the fragrance and other benefits are concerned, consumers have less demand.
四、香皂发展概况和进展
第46页：Bar Soap in China
Bar Soap in China
-ConclusionConsumers are sensitive to price and brand selection. These main two factors influence their buying decisions. General price that consumers are willing to accept is around RMB 3.00/125g per piece.During washing process, consumers emphasize on fragrance performance & after-using effect.
