03-3 3.3 Definitions and Content of the Electronic Commerce.pptx

第1页：3.3 生词表

第2页：3.3 生词表（续）

第3页：3.3 生词表（续）

第4页：3.3 常用短语

第5页：3.3 缩略语表

第6页：通过Internet进行的电子商务是一个

Electronic Commerce over the Internet is a new concept. In recent years, it has become so broadly used that it is often left undifferentiated from other current trends which rely on automation, such as concurrent engineering and just in time manufacturing. Many companies, including Cyber Cash, Dig Cash，First Virtual, and Open Market has provided a variety of electronic commerce services.

通过Internet进行的电子商务是一个新概念。近年来，这一概念已经广泛使用，几乎无异于当前依靠自动化的其他趋势（如工程学和即时生产）。很多公司（包括CyberCash、DigCash、FirstVirtua和OpenMarket）提供了多种多样的电子商务服务。3.3 Definitions and Content of the Electronic Commerce

第7页：如果你有机会使用一部个人计算机并且能通过

语言点分析：复合句，haveaccessto…和canconnectto…是条件从句中的并列谓语。

如果你有机会使用一部个人计算机并且能通过浏览器连接上Internet，你就能在线做生意。不用再为编程担心；客户再也不用寻找过时的目录，商家再也不用打印目录；再也不用查询电话号码、支付长途费用或者很晚还开着商店。只是上网，开一家网上商店，然后坐看你的生意增长。

If you have access to a personal computer (PC)and can connect to the Internet with a browser, you can do business online. No more worries about programming. No more searching for outdated catalogs as a customer or printing catalogs as a merchant. No more looking for phone numbers, paying long-distance to connect, or keeping the store open late into the evening. Justgetonthe Web, open an online store, and watch your business grow.

第8页：发达技术

语言点分析：本句是双重否定句。

发达技术、人的才能和新经营方式的网络世界构成今天日益增长的全球经济。电子商务的根基是Internet。网络世界不是关于技术的，它是关于信息、决策和交流的。这个世界正在改变每个人的生活—从单个的家庭到大的公司，没有企业能忽视互联网经济的潜能。

Thewired world of business, developed technology, human talent, and a new way of doing business makeup today's growing worldwide economy. The backbone of this electronic commerce is the Internet. Thewired world is not about technology, it is about information, decisionmaking, and communication. Thewired world is changing life for everyone, from the single household to the largest corporation.[2]No business can afford to ignore the potential of a connected economy.

第9页：作为新兴概念

作为新兴概念，电子商务描述了通过计算机网络（包括Internet）买卖或交换商品、服务与信息的过程。Kalakota和Whinston（1997）从以下角度定义了电子商务:

Electronic commerce is an emerging concept that describes the process of buying and selling or exchanging of products, services, and information via computer networks including the Internet. Kalakotaand Whinston (1997)define ECfromthese perspectives:

第10页：从通信角度看

从通信角度看，电子商务通过电话线路、计算机网络或其他电子方式传递信息、产品、服务或支付。

从商务角度看，电子商务是促使商务交易及工作流程自动化的技术应用。

From a communications perspective, ECisthe delivery of information, products/services, or payments over telephone lines, computer networks, or any other electronic means.

From a business process perspective, ECisthe application of technology toward the automation of business transactions and workflow.

第11页：从服务角度看

从服务角度看，电子商务是满足公司、消费者和管理者的减少服务成本、提高产品质量、加快服务速度等愿望的工具。

从在线角度看，电子商务通过Internet及其他联机服务提供购买和销售商品与信息的能力。

From a service perspective, ECisatool that addresses the desire of firms, consumers, and management to cut service costs while improving the quality of goods and increasing the speed of service delivery.

Fromanon-line perspective, ECprovides the capability of buying and selling products and information on the Internet and other on-line services.

第12页：人们将商务看作商业伙伴之间的交易行为

人们将商务看作商业伙伴之间的交易行为。因此，对于某些人来说，电子商务的概念有些偏窄。所以许多人使用e-business一词，即广义的电子商务。广义的电子商务不仅涉及到买与卖，还包括对客户的服务、商业伙伴之间的合作以及企业组织内部的电子交易。

The term commerce is viewed by some as transactions conducted between business partners. Therefore, the term electronic commerce seems to be fairly narrow to some people. Thus, many use the terme-business. Itreferstoa broader definition of EC, not just buying and selling but also servicing customers and collaborating with business partners, and conducting electronic transactions within an organization.

第13页：根据IBM公司首席执行官

根据IBM公司首席执行官LouGerstner所言：“广义的电子商务是一个完整的周期，意味着高速度、全球化、增加产量、获得新的客户、共享竞争优势。”

According to Lou Gerstner, IBM's CEO:"E-business is all about cycle time, speed, globalization, enhanced productivity, reaching new customers and sharing knowledge across institutions for competitive advantage."

Justlikeany other type of commerce, electronic commerce involves two parties: businesses and consumers. There are three basic types of electronic commerce.

正如任何其他类型商业一样，电子商务主要包含两个主体：企业和消费者。有三种基本的电子商务类型。

第14页：企业对消费者（B2C）

企业对消费者（B2C）：这是一种面向个体购物者的零售交易。例如，亚马逊网站的客户就是典型的个体购物者。通常这种模式将产品直接销售给客户，免去了许多中间环节。另外，零售商通过网上经营作为联系客户的另一种方式。

Business-to-Consumer (B 2 C): These are retailing transactions with individual shoppers. The typical shopper at Amazon. comisa consumer, or a customer. Oftentimes, this arrangement eliminates the middleman by providing manufacturers direct sales to customers. Other times, retail stores create a presence on the Webasanother way to reach customers.

第15页：消费者对消费者（C2C）

Consumer-to-Consumer (C 2 C): This category involves individuals selling to individuals. This often takes the form of an electronic version of the classified adsoran auction. Goodsare described and interested buyers contact sellers to negotiate prices.[3]Unlike traditional sales via classified ads and auctions, buyers and sellers typically never meet face-to-face.

语言点分析：简单句。via是介词，意为“经由”、“通过”，例句:They are going from Shanghai to Los Angelesvia Tokyo.他们从上海经东京去洛杉矶。The news reached usviaa friend of mine.这个消息是通过我的一个朋友传到我们这里。

消费者对消费者（C2C）：在这一类型中，消费者与消费者之间直接进行交易，经常采取分类广告或拍卖的电子形式。货物在网上展示，感兴趣的买方联系卖方议价。与通过分类广告和拍卖方式的传统销售不同，买方与卖方通常从未见过面。

第16页：3.3 电子商务的定义与内容 课文要点

Examples are individuals selling in classified ads and selling residential property, cars, and soon. Advertising personal services on the Internet and selling knowledge and expertise is another example of C 2 C. Several auction sites allow individuals to put items up for auctions. Finally, many individuals are using internal networks to advertise items for sale or service.

例如，个人在分类广告中销售房产或轿车等。在Internet上为个人服务做广告、提供专业咨询服务是C2C的另外一个例证。有几个拍卖网站提供个人拍卖服务项目，还有许多人通过内联网提供销售或服务的广告信息。

第17页：企业对企业（B2B）

企业对企业（B2B）：这一类型涉及企业与企业之间进行产品和服务的交易，二者通常是一种制造商与供应者的关系。例如，一个家具制造商需要原料如木头、颜料以及清漆。在企业对企业电子商务过程中，制造商以电子方式向供应商订购，款项也多以电子方式支付。

Business-to-Business (B 2 B): This category involves the sale of a product or service from one business to another. This is typically a manufacturer-supplier relationship. Forexample, a furniture manufacturer requires raw materials such as wood, paint, and varnish. In B 2 Belectronic commerce, manufacturers electronically place orders with suppliers and many times payment is made electronically.

第18页：很多人认为电子商务就是有一个网站

Many people think ECisjust having a Website, but ECismuchmore than that. There are dozens of applications of ECsuchashome banking, shopping in on-line stores and malls, buying stocks, finding a job, conducting an auction, and collaborating electronically on research and development projects. To execute these applications, it is necessary to have supporting information and organizational infrastructure and systems.

很多人认为电子商务就是有一个网站，但是电子商务远不止于此。电子商务的应用很广，如家庭银行业务、在线商店和商业区的购物、买股票、找工作、进行拍卖以及在网上合作研发项目等。为了执行这些应用，电子商务有必要拥有支持信息和机构化的基础结构和系统。

第19页：Figure 3.1 插图

Figure 3.1 shows that the EC applications are supported by infrastructures,and their implementation is dependent on four major areas(shown as supporting pillars):people,publicpolicy,technical standards and protocols,and other organizations. The ECmanagement coordinates the applications,infrastructures,andpillars. 如图3.1所示，基础设施支持电子商务应用，电子商务应用的实施依赖于四个主要方面（图示为支柱）：人、国家政策、技术标准和协议以及其他组织。电子商务管理者使应用、基础设施和支柱各部分协调工作。

第20页：Figure 3.1 电子商务框架

Figure 3.1 Framework for EC

电子商务框架（Framework for EC）

第21页：习题3.3 一 判断正误

习题3.3 一 判断正误：根据课文内容判断下列说法正误。

Put“true”or“false”in the brackets for the following statements according to the passage.

1. ()Youcando business online if you have access to Internet.
2. ()The backbone of this electronic commerce is the PC.
3. ()Justlikeany other type of commerce, electronic commerce involves two parties: business and consumer.
4. ()B 2 Cinvolves individuals selling to individuals.
5. ()B 2 Binvolvesthe sale of a product or service from one business to another.
6. ()From a communications perspective, ECisthe application of technology toward the automation of business transactions and workflow.
7. ()From a service perspective, ECisatool that addresses the desire of firms, consumers, and management.
8. ()ECcannot provide the capability of buying and selling information.

第22页：习题3.3 二 练习

习题3.3 二 练习：根据课文内容完成下列练习。

Fillinthe blanks according to the passage.

1. If you have access to a_________and can connect to the________with a browser, you can do business online.
2. The_______world of business, where technology, human talent, and a new way of doing business makeup today’s growing worldwide economy.
3. Electronic Commerce involves two parties, which are____________________.
4. B 2 Cinvolves individuals selling to_____________.
5. Froma__________perspective, ECisthe________of information, products/services, or payments over telephone lines, computer networks, or any other electronic means.
6. Froma____________perspective, ECisthe_________of technology toward the automation of business transactions and workflow.
7. The term commerce is viewed by some as_________conducted between business partners.
8. __________refers to a broader definition of EC.

第23页：习题3.3 三 翻译

习题3.3 三 翻译：将下列单词和短语译成中文。

Translate the following words and expressions into Chinese.

1. the wired world of business
2. B 2 C
3. manufacturer-supplier
4. automation of business transactions
5. buying and selling products
6. on-line services
7. CEO
8. competitive advantage
9. Web Site
10. home banking